I am a researcher in Marketing and assistant professor at Rotterdam School of Management. If you are interested in my research see below or get in touch! I'd love to talk.
With my training in cognitive science and marketing, my research lies at the intersection of the two fields. I use methods from cognitive science, such as process measurements (mouse and eye tracking) and computational models. But I use these methods to gain an understanding of consumer behavior and managerial decision making. I study the impact of individual differences on responses to marketing and policy measures to improve targeting and segmentation. My substantive focus is on sustainable consumer behavior and how to make persuasive messages such as emails and text messages as well as incentives more effective. I also investigate methodological problems to improve the validity of preference measurements and the generalizability of experimental methods in consumer research.
Since recent years, I have increasingly focused on using my research to advance climate change adaptation and mitigation. Please have a look at a recent grant I received to study climate risk labels and the Erasmus Sustainability Program a web platform I built my colleague Sebastian Gabel to study interventions toward sustainable behavior. My research is also funded by Veni Grant from the Dutch Research Council (NWO).
PostDoc in Marketing, 2019-2021
Columbia University, USA
PhD in Management, 2020
University of Geneva, Switzerland